ELSA Lounge Chair

Kensaku Oshiro is an award-winning Japanese designer based in Milan, Italy. Born in 1977 on Okinawa Island, Kensaku spent his formative years in Japan before moving to Italy. He graduated from the Scuola Politecnica di Design in Milan in 1999 and, after significant work experiences at renowned design studios in Milan and London, he founded his own studio in Milan in 2015. Kensaku Oshiro’s design approach focuses on understanding the core values of the relevant culture and environment and highlighting them. He sees each project as a unique challenge to be solved on its own terms, distilling limitless possibilities down to a single ideal solution. Drawing on his multicultural experience, his work extends across a variety of fields, from product design to architectural projects, from high-quality craftsmanship to industrial-scale production.

HOSHINA is a furniture brand that the founder, who learned the idea of modern furniture and the way of comfortable living while in Italy, started developing in Japan in 1969. We continue to make original Japanese products while incorporating the sensibilities of each era into universal values. The basis of manufacturing is the idea that people play a leading role in life. Furniture is a supporting role to enhance the individuality of the resident, and is an indispensable "tool for living" to create a comfortable space. Hoshina, the founder, learned from his roots in Italy that cherishing furniture with attachment leads to cherishing his life. A simple design that lasts long. Designed with attention to detail in ease of use, safety and durability. It can be maintained and repaired decades after purchase and can be used for generations. We will deliver products of reliable quality that satisfy all of them, and propose a rich lifestyle for each customer. This is the philosophy of 〈HOSHINA〉 that has never changed since its founding.