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Keep ShoppingMeaning “embrace” in Japanese, Hoyo is a modular sofa designed by Francesco Rota. Each individual module features a plush seat cushion and backrest cradled or “embraced” by a curved wooden frame. Francesco‘s design is based on a precise and rational approach that makes formal cleanliness its distinctive feature, reducing elements to their essentials for maximum visual impact. The ends of the wooden runners have been designed and tooled with a 3D-machined cylindrical section to open up the possibility of connecting multiple modules together, providing a recognizable solution of continuity. Originally launched in Milan in 2022 at Cipango: Japan Reimagined, the Hoya Sofa has undergone “kaizen” (good change), and the improved version is now re-launched for market orders and retail sales.
Sofa - W 780/1530/1910 x D 900 x H 760 / SH 380 mm
Ottoman - W 780 x D 789 x H 380 mm
Francesco Rota, born in Milan in 1966, is a distinguished interior and product designer renowned for his versatile creations spanning furniture, lighting, and interior spaces. After earning a degree in product design from the Art Center College of Design in Switzerland in 1994, he returned to Milan to establish his own studio in 1998. MDF Throughout his career, Rota has collaborated with prestigious international brands, including Alchemy, Arketipo, Bals Tokyo, Barilla, Driade, Fiat, Frag, John Richmond, Knoll International, KME Italy, Lapalma, Lema, Living Divani, L'Oreal Paris, Malo, Martini & Rossi, Mercedes Benz, Moroso, Paola Lenti, Oluce, Takano Co.Ltd, and Versus. MDF His innovative designs have earned him multiple accolades, such as honorable mentions for the Compasso d’Oro and recognition from the German Design Award and Red Dot Awards.
Ariake is a furniture brand founded by Legnatec and Hirata Chair, two factories from the furniture producing town of Morodomi in Saga prefecture, Japan. Named after the Ariake Sea in Southern Japan, Ariake means daybreak in Japanese. It symbolizes a new chapter for the two factories as they embark on a collaboration with international designers for the global market. It is our belief that strong working relationships are the foundation of good products. Furniture is made for social situations where people live, work and eat together. The creation of the Ariake brand and furniture designs were done over two intensive workshops in Morodomi where furniture designers, art director, photographer and craftsmen did the same – we lived, worked and ate together over. Despite language barriers, the designers and craftsmen generated a collective energy and mutual trust that helped define the soul of the brand. This resulted in a collection of furniture that utilizes the best of hand and machine, inspired by the spirituality of Japanese culture and urban living contexts. We present to you a 30-piece collection made from oak, ash, hinoki, cedar, leather, paper cord, cotton canvas, upholstery and unique finishes such as sumi and indigo dye. Each piece is crafted in Morodomi, with furniture designs by Anderssen & Voll, Gabriel Tan, Keiji Ashizawa, Norm Architects, Note Design Studio, Shin Azumi, Staffan Holm, Zoe Mowat, Studio MK27, Photography Sebastian Stadler, Art Direction by AnnerPerrin.
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